Category: Selling Property

Dear Father Christmas, On behalf of all of the staff at Elizabeth Davenport we’d really like to thank you for your visit and for the wonderful news! Your Elves really brightened up our day when they told us we’d made the Christmas Number One for instructions worth over £120,000 this December. What fantastic news! So many agents seem to have struggled this past month, which in fairness is the norm. In fact, being Number Two for instructions at any price gives us the same illustrious standing as Beiber and Bruno Mars so we can’t complain at that either! I’d also like to thank you for making sure that George received the fantastic camera and equipment he asked for. They’ll certainly be put to good use (He asks for the same thing everything year and you’ve never failed to deliver!). Well, for this year I think it’s time to say goodbye, give my best to Mrs Christmas and Rudolph (tell him I didn’t mind clearing up his mess from the roof!) and we’ll be sure to drop you a line again next year! Kind regards, Mark.

Without further Ado and with the Festive Bells ringing as my pen hits parchment, Elizabeth Davenport are really pleased to welcome Nick “Not just for Christmas” Luntley to our burgeoning office on Warwick Row! Having started his Estate Agency career in 2005, Nick has truly worked his way up through the business. Tea was soon sitting cold and biscuits stale as his desire to become the best Estate Agent possible become reality. Leaving a successful position as Sales Manager of a much respected Coventry Estate agent means a lot to us.  St Nick, you’re welcomed with open arms!

2015 has been a very busy year for everyone. Our office has grown dramatically. So, when volumes of business increase,  the key is not counting the profit (Scrooge, take note!) but retaining and further improving our customer service levels by employing the right team.

With Rightmove actively marketing the fact that the Christmas period is the busiest for Online viewing,  promoting your house now, rather than later can be a positive and genuinely beneficial decision. As the interest in your home grows, decisions to view are made and in the New Year they happen!

Of course no one will want to view over the Christmas weekend, but they’ll be getting excited! So, if you get a knock on the door on Christmas Day it won’t be me. It might be St Nick though!

2015 has seen Coventry benefit from new employment in a variety of roles and locations. Many of these locations have seen properties sell to those new employees who in many cases are also new to the area. What with Coventry University also hitting The Times Top 15 list, the resurgence of Coventry as a City of investment and progress, has also seen us achieve record sales over the first nine months.

With Whitley, Cheylesmore and Styvechale serving Jaguar Landrover we can also see Travis Perkins set to employ 300 new staff at it’s new multi million pound distribution centre at Whitley Business Park.

Metrocab and The London Taxi Company are seeing over 1100 new jobs being created between Ansty Park and Tile Hill. Unipart and it’s new division, Powertrain Applications, being based in Holbrooks, will see a need for 150 new roles to support it’s growth.

Sainsburys also sees new roles within digital design and development bringing a further 300 new jobs to the city spread between Walsgrave and Ansty.

With The University Hospital, Warwick University and that ever so simple Coventry – London Euston commute, Coventry with a wealth of property stock to suit all pockets, seems to be driving the market from strength to strength.

We’re really happy to be part of it.

Just last week we received instructions to sell a property in Coventry. The agreement was for 2 agents (Elizabeth Davenport plus one of our competitors) to market the property simultaneously. The idea of appointing 2 agents is to get a quicker sale for the client and because of the extra competition, presumably obtain a higher price for the property.

Sadly the arrangement soon became counter productive. The other agent involved received the first offer on the property. Their immediate response to this was to suggest to the owner to quickly accept the offer and remove the property from the market. Under any circumstances this is not the best advice to give especially when an offer has just been received and there are several other viewings booked in. Higher offers could well follow from other buyers so to accept the first offer instantly is questionable.

As it happened our agency subsequently negotiated a higher offer with a second buyer, well in excess of the one received via our competitor. By then though a deal had been struck and the original offer firmly accepted. The owner of the property, true to their word decided to stick with the original deal. They have now been left substantially out of pocket.

If one Estate Agent had been appointed then a different outcome would probably have prevailed and I suspect the owners would have now accepted a substantially higher offer on their property. Using multiple agents to sell your home is often NOT the best way forward.

Elizabeth Davenport specialise in sole agency and will get you the best results bar none. Call our office to day and arrange a free valuation for your property.

As soon as the Christmas Tree took home in the loft space and our bums hit the hot seats back at Warwick Row, we have seen month after month increases in sales results, instruction levels and viewing figures. Interestingly we have seen a few other repetitive patterns emerge that aren’t so favourable.

If we accept that the way we market a property attracts a greater number of Online Click Throughs than competition then we must also accept that is one of the reasons we have a greater volume of viewings. This in turn should create a wave of offers. When this occurs we find it sensible to set a date for “Best and Final Offers”. The Vendor is happy, the buyer is happy and we did all we could to ensure fairness for the parties who weren’t successful.

Then a Mortgage Valuation is booked. Is it Santander? Is it Natwest? Is it the Coventry?

Then, more familiar than ever, certain lenders are undervaluing the properties we are selling. The Vendor is not happy, the buyer is not happy, my colleagues are not happy.

What next? Renegotiation? Compromise? A scratch of head?

Stop! A pattern has formed and it’s one that seems to victimise the success our marketing has created. If we have a volume of buyers wanting to pay more than the mortgage valuation suggests, then are the buyers wrong? They viewed countless other houses they deemed not of value. When the Mortgage Surveyor attempts justification, “Have you had other offers on the property and what were they?”, we can safely state “Yes! Here they are! What does that tell you?”.

The answer? Should we reduce the value of the houses we are selling? No. On at least four transactions this year the answer has been to appoint another lender who offers a free survey. The result? Four houses that were not down valued a second time.

The Vendor was happy. The Buyer was happy. My colleagues were happy and I didn’t have to scratch my head again.

I recently decided to check the ‘value’ of my own house by going online to a well known website’s automated valuation system. I was staggered at the figure it gave me.

I bought the property nearly 10 years ago for a bargain £125,000 and I’ve since spent a considerable amount of money on improvements and alterations. At the same time values in the area have gone up due to an influx of investors. I live in an area that is convenient for both universities as well as Coventry city centre and it’s close to lots of good shopping and bus routes. The local schools are also highly regarded and the area has seen a good deal of investment in recent years.

So naturally I was intrigued and excited to see what my property is now worth. And to my amazement I logged onto one of the biggest property portals and was ‘reliably’ informed that my house is now worth a whopping……………………… £127,179  !!  🙁  I mean, come on. Thanks guys, that’s really useful. If I decided to put my property on the market tomorrow, buyers could see this figure and could use it against me when negotiating. Or worse, it would probably just put them off my house altogether. So how did this well known property website arrive at this figure?

It would appear that the figure is automated and has simply taken the last sale price and adjusted it according to Land Registry data for the Coventry area as a whole. No adjustment has been made for all of the work I’ve done to the house or the investment in the local area. But then it’s just a website so what did I expect?

The reality is that no website can accurately value a property with a ‘random number generator’. So I’ll be speaking to an Estate Agent to get a proper valuation done. And if you’re reading this I’d encourage you to do the same. Elizabeth Davenport have experienced valuation experts who provide professional and reliable advice on selling all types of property. Call them today on 02476 010105.

This morning one of our clients received a letter from a competitor stating “Did you know your agent have made the commercial decision to reduce our property on line by removing us from Zoopla? “. I read this a few times before realising that the statement wasn’t even English. Once I’d dealt with this I then replied to our client with the facts. Agents try and use any tool for an advantage.  This one was a bit clumsy. If you’re going to state an advantage make sure it is one. I’ll try and explain before they send another letter stating “Did you know your agents car has got a dent on nearside wing and mine hasn’t”.

“OnTheMarket.com” should, at the time of going to press, be all over your televisions and in many quality publication’s as well. Many of the features that have made Zoopla and Rightmove “clunky” are not prevalent with “OnTheMarket.com“. If we look at this very simply then the website adapts seamlessly to fit the screen of any device being used to view it. As a “user” as well as an Estate Agent that’s good enough for me to start with. The property search at “OnTheMarket.com” is also slick, simple, fast and state-of-the-art whilst being compatible with all of the latest technologies. There is no clutter from irritating and distracting third party adverts, nor any spam email. The phone number you see will be our own. Users of “OnTheMarket.com“will also have access to “sneak preview” properties exclusive to them for 48 hours!

Even more importantly buyers that register with Zoopla register with Rightmove. Buyers that register with Rightmove do not always register with Zoopla. Why therefore retain the duplication?  If we removed ourselves from Rightmove I would have questioned our commercial decision as well.

Elizabeth Davenport are one of the first of a forward thinking set of Coventry Estate Agents that will be listing on this new agent driven portal from day one. I don’t think I’ll worry about sending  any letters to our competitors clients asking “”Did you know your agent have made the commercial decision to duplicate your listing and not use OnTheMarket?”. They’ll most likely be on it themselves in a few months anyway!

The largest investment most of us make is the home that we live in. The value of your property investment is driven by a number of factors including current demand and supply of similar properties. So when you decide to cash in on your home how do you claim back the true value of your investment?

If you decided to sell your family gold you would take it to a specialist gold buyer and they would weigh it and work out an exact value and you would receive the correct amount. Simple. But for bricks and mortar this method isn’t available. A house cannot be weighed. There is no prescribed value per kilogram. There is no formula for working out the correct figure.

Instead the value of your property investment is decided by potential buyers. They visit your property and make offers to you, at which point you either accept or reject their figures, but eventually it is the buyers (or market) that decide the value. The higher the demand (more buyers) the higher the value, the lower the demand (less buyers) the lower the value.

So the biggest risk to the value of your property is a poor Estate Agent that cannot attract enough potential buyers. Budget Estate Agents will offer you a low fee but by definition they will offer a poorer service and provide you with less potential buyers. This translates into a lower property value and a poor return on your lifetime investment. You may save a few hundred quid in fees by using a budget Estate Agent but the huge danger is that they will undersell your property and cost you many many thousands of pounds.

Elizabeth Davenport are High Quality Estate Agents and are able to provide the maximum amount of potential buyers for your property, neutralising any possibility of it selling for below market value.

Don’t take a risk with your lifetime investment. Call Elizabeth Davenport for expert advice, a high quality service and the maximum return on your most valuable asset.